With the objective of reaching interactive media with a proposal of the brand making fun of itself, BBDO chose to generate entertaining content and spaces with user active consumer participation.
Following that idea, an interactive can was created: it dances to the rhythm of music. The platform also featured an augmented reality Pepsi can, a Twitter profile that maintained conversations with influencers and leaders. Also, Pecsipedia, the first dictionary 100% dedicated to the people that speak as they wish.
Pecsipedia development took a large amount of hours of work and (luckily for us) lots and lots of Pepsi!
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Pecsipedia - Homepage
Pecsipedia
With the objective of reaching interactive media with a proposal of the brand making fun of itself, BBDO chose to generate entertaining content and spaces with user active consumer participation.
Following that idea, an interactive can was created: it dances to the rhythm of music. The platform also featured an augmented reality Pepsi can, a Twitter profile that maintained conversations with influencers and leaders. Also, Pecsipedia, the first dictionary 100% dedicated to the people that speak as they wish.
Pecsipedia development took a large amount of hours of work and (luckily for us) lots and lots of Pepsi!
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